In traditional brick-and-mortar businesses, attracting customers relies on eye-catching storefront designs, prime locations, and targeted advertising. However, in the digital landscape, competition takes a different form. Google ads is essential for helping your business stand out among competitors listed side by side in search results. PPC (Pay-per-click campaigns) ensures your business gets noticed by your target audience quickly and effectively. One of the key aspects of Google ads is Ad Rank, which determines your ad’s position on the Search Engine Results Page (SERP). Ad Rank is calculated based on factors like your CPC (Cost-Per-Click) bid and the quality of your ads. Interestingly, improving the quality of your ads can actually lower your CPC, even if you increase your bids. This means that a well-crafted ad can reduce your overall costs while achieving better visibility.