Since 93% of online experiences start with a search engine, appearing at the top of search results is critical for visibility. Most people rarely click past the first page, making effective SEO key to driving organic traffic and boosting click-through rates. High rankings also build credibility, as many users trust organic results over ads, often skipping or blocking them altogether.

Google continuously scans the web to find and index new pages. When these pages are linked to others, those linked pages also get discovered and added to its index. As this happens, search engines evaluate factors like page titles, keywords, and H1 tags to score and rank websites. This information is processed and stored in the search engine’s database, ready to be accessed when users search for something.